From: Bodenheimer, George
Sent: Tuesday, October 24, 2006 2:37 PM
Subject: Monday Night Football
It's official: the record has fallen.
With a 12.8 rating, ESPN's Monday Night Football matchup last night between Dallas and New York delivered the largest audience in cable television history. We're only seven weeks into this new season, and already ESPN's MNF occupies seven of the top eight spots on cable's most-watched list. Clearly, fans are "ready for some football" on ESPN.
When we announced our new agreement, we envisioned serving fans like never before combining the 36-year tradition of Monday Night Football and the tremendous scope of ESPN's many assets. Today's news validates that vision and while we have only just begun, a milestone of this magnitude - underscored by incredible companywide teamwork - should be celebrated. Congratulations to all involved.
To mark this record-breaking performance, we will be offering a complimentary "MNF" coupon good toward the purchase of food or drink in any of our Connecticut-based cafeterias. This offer extends to any employee either working in or visiting our Connecticut offices over the next month. Details will be forthcoming.
Those promised forthcoming details came through today, in another internal e-mail. For the most part, the generosity of the Worldwide Leader knows no bounds. However in this case, the "bounds" in question is that of $5.
To: EES-ESPN Domestic
Subject: Monday Night Football Employee Salute -- November 1st
As is often heard on Monday Night Football, "upon further review" the original MNF celebration meal coupon plan has raised a number of unanticipated, administrative issues. In an effort to ease the burden, the use of a meal coupon will not be necessary. Instead, we will provide an instant credit of up to $5.00 on the purchase of a single meal in any of our Connecticut cafeterias from noon to closing tomorrow. We recognize that this is not as expansive an effort as originally planned but it is still a great way to express our sincere thanks for the record-breaking performance and continued success of MNF on ESPN.
If anyone has any questions, please direct them to me. I apologize for any confusion this change in direction has caused. Thanks.